My definition of digital marketing is any marketing activity delivered through the internet. This includes search engine optimisation, email marketing and social media.
Your website is your shop front on the Internet and is the foundation of digital marketing. A website is a place that people choose to visit if they have the web site address, otherwise they need to be referred or encouraged to visit your web site.
Search Engine Optimisation or SEO
SEO is the process to link your website to the search engines such as Google, Yahoo and Bing.
There are a several Social Media platforms e.g. Facebook, Instagram, Linked-In, Twitter and YouTube. These platforms are places where people communicate to each other without knowing who is listening/watching. These platforms create opportunities to find new clients and suppliers.
Email marketing is the means to send emails to interested multiple recipients for the purpose of maintaining customer contact, securing customer loyalty and winning new business.
How can I help you?
If you need help with email marketing, get in touch.