A website is a visual representation of your business on the Internet. It is like your shop front in Cyber space. It is also the foundation of digital marketing.

A website is a place that people choose to visit if they have the website address e.g Email marketing, social media and search engine optimisation (SEO) are tools to drive visitors to your website.

A website on its own, in isolation, is of little value as no one is going to find it. To find a website we have to be referred. That referral could take place by word of mouth, advertising such as a business card, a flyer or radio or TV advert. That’s how it used to be done.

The evolution of digital marketing created powerful tools to drive traffic or visitors to a website. Many of these tools are free to use but require expertise to implement and maximise the benefits. These include search engine optimisation (SEO) although paid-for advertising is an option. Also Social media; Facebook, Instagram, YouTube, Linkedin and Twitter. And email marketing.

All of these tools once set up can be managed in house; social media and email marketing requires regular activity in the form of “posts”, “tweets” or email campaigns.

If you put in place a website, social media and email marketing you create a powerful marketing tool and if you sell on line an equally powerful sales process.

How can I help you?

If you need help in putting together a digital marketing strategy and plan then I can help, please get in touch.