A website is a visual representation of your business on the Internet. It is like your shop front in Cyber space. It is also the foundation of digital marketing.
A website is a place that people choose to visit if they have the website address e.g www.jigsawbusinesscoach.com. Email marketing, social media and search engine optimisation (SEO) are tools to drive visitors to your website.
A website on its own, in isolation, is of little value as no one is going to find it. To find a website we have to be referred. That referral could take place by word of mouth, advertising such as a business card, a flyer or radio or TV advert. That’s how it used to be done.
The evolution of digital marketing created powerful tools to drive traffic or visitors to a website. Many of these tools are free to use but require expertise to implement and maximise the benefits. These include search engine optimisation (SEO) although paid-for advertising is an option. Also Social media; Facebook, Instagram, YouTube, Linkedin and Twitter. And email marketing.
All of these tools once set up can be managed in house; social media and email marketing requires regular activity in the form of “posts”, “tweets” or email campaigns.
If you put in place a website, social media and email marketing you create a powerful marketing tool and if you sell on line an equally powerful sales process.
How can I help you?
If you need help in putting together a digital marketing strategy and plan then I can help, please get in touch.